Notes from the studio floor
What we are testing on Singapore social media, what worked, and what quietly did not. Written by the people doing the work, not summarised from someone else's blog.
Production · 7 August 2026
What a Shoot Day Actually Produces, and Why Batching Is the Only Way to Sustain Weekly Content
A crew, a room and a set of lights cost the same whether you leave with one video or eighteen. Here is what a Singapore shoot day really produces, hour by hour, and the arithmetic that makes batching the only affordable way to post every week.
Research · 7 August 2026
We Pulled the Google Rating of 220 Singapore Agencies. 62% Have a Perfect 5.0.
We recorded the Google star rating and review count for every marketing, social and video agency Google returns in Singapore. 62% score a perfect 5.0, and the median listing has 17 reviews. Here is why the rating is noise and what to read instead.
Playbook · 7 August 2026
How to Audit a Social Media Agency Proposal in Fifteen Minutes
Two or three quotes, similar numbers, no way to tell them apart. This is the ordered fifteen-minute check to run on all of them, including on ours.