Most published advice in this category is written by agencies and conveniently concludes that you should hire an agency. These are the versions we would give a friend, including the parts that do not favour us.
14 min read
What the different agency types actually do, what each costs, the questions that expose a weak proposal, and when you should not hire an agency at all.
12 min read
An honest look at the kinds of social media agencies operating here, what separates them, and how to work out which shape fits your brand and budget.
14 min read
Real price bands, what actually drives the number, where quotes get padded, and how to compare two proposals that look identical on paper.